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Podcast listeners’ favorite app? Hint: It’s not an audio platform.

Article by Arielle Feger  |  Mar 15, 2023
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Podcast listeners’ favorite app? Hint: It’s not an audio platform.
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Podcasts
United States

For more insights and key statistics on the biggest trends in today’s most disruptive industries, subscribe to our Chart of the Day newsletter.

YouTube is the preferred podcast platform among US listeners of this medium, according to Morning Consult. Spotify takes second place, followed by Apple Podcasts and Pandora.

Preferred Platform for Listening to Podcasts According to US Podcast Listeners, Oct 2022 (% of respondents)
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Beyond the chart: When Morning Consult conducted its survey, the podcast experience on YouTube was video-centric, but since then, the platform has announced plans to add audio-only podcasts and podcast ads to YouTube Music in the near future. In the new audio-first experience, podcasts—unlike videos—will play even when the phone screen is locked.

YouTube’s push into podcasting is a smart move for the company. We forecast US podcast ad spend will grow 28.8% this year to reach $2.25 billion.

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