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Snapchat and Twitter's Q4, pivoting toward professional content, and mid-roll ads in Snapchat Stories

Audio by Rachel Hasson, Jasmine Enberg  |  Feb 24, 2022
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Snapchat and Twitter's Q4, pivoting toward professional content, and mid-roll ads in Snapchat Stories
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eMarketer Podcast
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On today's episode, we discuss the main takeaways from Snapchat and Twitter's Q4 performance. Then for "In Other News," we talk about why social platforms are pivoting toward more professionally created content and the significance of Snapchat testing mid-roll ads within Stories. Tune in to the discussion with our analyst Jasmine Enberg.

Average Time Spent per Day by US Adult Users on Leading Social Media Networks, 2022 (minutes)
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