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EMARKETER delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
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In-depth analysis, benchmarks and shorter spotlights on digital trends.
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Interactive projections with 10k+ metrics on market trends, & consumer behavior.
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Proprietary data and over 3,000 third-party sources about the most important topics.
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Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
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About EMARKETER

Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
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The top venue for podcast superlisteners isn’t an audio platform

For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to our Chart of the Day newsletter.

YouTube is the leading podcast platform among US adults who listen to 5 hours or more of these shows per week, with 55% tuning in there. Streaming audio platforms Spotify and Apple Podcasts take second and third place, respectively, while Amazon Music, iHeartRadio, and Facebook round out the top six.

Beyond the chart: YouTube is leaning further into audio, offering certain podcasters cash incentives to produce video versions of their shows for the site. The company also hired its first podcast-focused executive, pushing to stay ahead of other video streamers like Netflix and HBO Max that are looking to get in on the $1.73 billion this year will bring in US podcast ad spending.