The top venue for podcast superlisteners isn’t an audio platform

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YouTube is the leading podcast platform among US adults who listen to 5 hours or more of these shows per week, with 55% tuning in there. Streaming audio platforms Spotify and Apple Podcasts take second and third place, respectively, while Amazon Music, iHeartRadio, and Facebook round out the top six.

Beyond the chart: YouTube is leaning further into audio, offering certain podcasters cash incentives to produce video versions of their shows for the site. The company also hired its first podcast-focused executive, pushing to stay ahead of other video streamers like Netflix and HBO Max that are looking to get in on the $1.73 billion this year will bring in US podcast ad spending.