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Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
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The Ad Platform: Talking TikTok with Movers + Shakers

Audio by Nicole Perrin  |  Mar 24, 2021
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The Ad Platform: Talking TikTok with Movers + Shakers
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eMarketer Podcast
United States

We estimate that one in four US internet users will use TikTok this year, and adult users will spend almost 32 minutes per day on average with the short-video app. Evan Horowitz, co-founder and CEO of creative agency Movers + Shakers, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss TikTok's ad products, how advertisers are using the app to build brand equity, and the need to tailor social creative to make sense for each platform.

Average Time Spent per Day by US Users on Social Media Platforms, 2020 (minutes)
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