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Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
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The Ad Platform: What to expect for mobile ads in 2021

Audio by Nicole Perrin, Yoram Wurmser  |  Dec 16, 2020
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The Ad Platform: What to expect for mobile ads in 2021
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eMarketer Podcast
United States

US mobile ad spending will reach $96.07 billion this year, lower than our pre-pandemic estimate of $105.34 billion. eMarketer principal analyst at Insider Intelligence Yoram Wurmser joins host Nicole Perrin to discuss why despite this year's blip, mobile ad monetization is on a better trajectory than before, how advertisers will deal with the SKAdNetwork, and what the future holds for contextual in-app advertising.

Snapchat Users in India, 2019-2024 (millions, % change, and % of internet users)
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