Industries Overview
Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
Latest Articles
Browse All →Customers don’t understand what factors into banks’ lending decisions—and they want more control
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Dec 1, 2023
Microsoft gains observer seat on OpenAI board while Altman reassures workforce on direction
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Dec 1, 2023
Gen Z turns to YouTube for banking information
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Dec 1, 2023
3 ways brands can adapt to Gen Z’s evolving shopping habits
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Dec 1, 2023
Full Hulu ownership and content budget cutbacks: What Disney’s big headlines mean for the streaming landscape
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Dec 1, 2023
Product research is the leading use for AI chatbots in shopping
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Nov 30, 2023
Google ads’ placement on blacklisted and sanctioned sites raises brand safety concerns
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Nov 30, 2023
5 partnerships that caught marketers’ eyes in 2023
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Nov 30, 2023
AWS banks on diversification in cloud AI to take on OpenAI-dependent Microsoft
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Nov 30, 2023
Google DeepMind predicts record-breaking number of new materials
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Nov 30, 2023
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Forecasts
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Proprietary data and over 3,000 third-party sources about the most important topics.
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Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More →About Insider Intelligence
Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Methodology
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Learn More →TikTok's next act, YouTube to invest in 'Shorts,' and LinkedIn to launch audio events
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