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Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
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The Weekly Listen: Peloton’s recent struggles, rebranding for digital, and Google 'Topics'

Audio by Rachel Hasson, Blake Droesch, Paul Verna, Dave Frankland  |  Jan 28, 2022
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The Weekly Listen: Peloton’s recent struggles, rebranding for digital, and Google 'Topics'
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eMarketer Podcast
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On today's episode, we discuss what Peloton's struggles say about the exercise firm, how companies are rebranding for digital, omicron's effect on business recovery, how much people will pay for Amazon Prime, Google's brand new cookie alternative called "Topics," an unpopular opinion about NFTs, the internet under the ocean, and more. Tune in to the discussion with eMarketer principal analysts Paul Verna and Dave Frankland and analyst at Insider Intelligence Blake Droesch.

Ownership of Smart Fitness/Exercise Equipment Among US Adults, by Brand, Aug 2021 (% of respondents)
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