Host-read ads are the leading ad mechanism. In 2016, 60% of ads were read by the host, while 40% were pre-produced. (6)
Notes: (6) Interactive Advertising Bureau (IAB), "IAB Podcast Ad Revenue Study: An Analysis of the Largest Players in the Podcasting Industry" conducted by PricewaterhouseCoopers (PwC), June 2017
Tune into "Behind the Numbers," eMarketer's daily podcast about the ways that digital is transforming media, marketing, business and even life.
11 Times SquareNew York, NY 100361-800-405-0844