From Goop and The New York Times to TikTok creators, everyone is putting out a gift guide this year, trying to get a piece of this year’s holiday sales pie, which we forecast to reach $1.317 trillion.
But what’s behind the sudden onslaught of uber-specific guides? They’re the perfect affiliate marketing tool.
Affiliate marketing is a small but growing channel that can be used for both upper- and lower-funnel tactics.
Plus: As shoppers continue to be cautious about where and what they spend their money on, presenting them with more personalized gift guides could encourage them to purchase.
Pro tip: Elevate your gift guide by incorporating exclusive discounts that can’t be found elsewhere. Over half (51%) of digital shoppers said they pay attention to ads for products on sale, more than ads for best-selling items (44%) or ads suggesting products you “may also like” (41%), per Integral Ad Science.
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