Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More

The power of Amazon's advertising: The retail media network pioneer maintains its dominance amid mounting competition

Amazon Ads remains the torchbearer for the fast-growing retail media industry. Despite nearly every major retailer launching their own retail media network (RMN) in recent years—with several beginning to scale—Amazon’s No. 1 position will be secure well into the future.

  • Amazon dominates retail media advertising. Amazon will capture 75.2% of the $45.15 billion US retail media advertising market this year, more than 10 times that of No. 2 Walmart Connect.
  • Amazon Ads is even closing the gap with Google and Meta. The newest digital ad powerhouse is making the duopoly sweat, capturing 12.9% of the US digital ad market this year (behind Google’s 27.1% and Meta’s 19.5%). Amazon is expected to see its US ad revenues increase by $5.04 billion this year, more than that of Google and Meta combined ($3.34 billion).
  • Amazon is moving beyond search ads to display, video, and streaming TV ads. Amazon’s search business is reaching maturity with heavy sponsored product ad loads appearing on most search result pages. Sellers are being encouraged to shift ad budgets into upper-funnel ads, including on-site display and video ads and off-site display and video ads accessed via Amazon DSP. The retailer is now turning attention to ad-supported streaming TV opportunities with Prime Video, Freevee, and NFL Thursday Night Football—and it will debut the first-ever Black Friday NFL Football game this year.
  • But competition from omnichannel RMNs is mounting. Amazon’s formidable brick-and-mortar competitors like Walmart, Target, and Kroger boast sizable physical store footprints that can reach 100 million shoppers a month. Amazon Fresh, its full-scale grocery stores featuring national brands, has paused expansion efforts to retool operations, thereby delaying its ability to close the gap with the competition.

Amazon Ads is the envy of the industry and remains well ahead of the competition across every dimension, except for its physical store footprint.