The news: Social determinants of health (SDOH)-focused primary care entrant Cityblock Health partnered with health maintenance organization MDwise to expand its primary care presence to Indiana—the seventh state it now operates in.
How Cityblock works: It partners with insurers to deliver primary care, mental healthcare, and social services to primarily Medicaid and lower-income Medicare beneficiaries.
The larger trend: Most physicians think SDOH is important to address, but they simply don’t have the time or resources to do this effectively.
Awareness of the impact of SDOH doesn't mean they’re easy to tackle though. The top reasons physicians say they can’t address SDOH (per The Physicians Foundation) include:
The big takeaway: More insurers are interested in paying for services provided by entrants like Cityblock to minimize physicians’ workloads.
By partnering with an entrant like Cityblock, in-network physicians can outsource their SDOH work to community partners, rather than overextend themselves. In fact, in their attempt to address SDOH, many doctors (83%) felt burnt out, per The Physicians Foundation. For context, insurers like Tufts Health Plan, CareFirst, and EmblemHealth are already teamed up with Cityblock.
This article originally appeared in Insider Intelligence's Digital Health Briefing—a daily recap of top stories reshaping the healthcare industry. Subscribe to have more hard-hitting takeaways delivered to your inbox daily.
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