The news: Consumer preferences for where to get in-person care have shifted in recent years as more convenient options crop up, per Insider Intelligence’s “Healthcare Patients by Walk-in Facility” forecast.
Where patients are getting in-person care: Our forecast, freshly updated this week, shows that more patients are choosing retail health clinics and urgent care centers over traditional primary care practices.
Spotlighting retail health: Our forecast provides estimates on which groups of patients are getting care at retail health clinics and how the market leaders in this space stack up against each other.
Convenience over loyalty: Retail clinics and urgent care centers typically offer same-day appointments and many have online tools that enable patients to check prices, verify insurance eligibility, and schedule visits. These care delivery sites earned consumers’ trust by being go-to locations for COVID-19 testing and vaccinations.
What this means for providers: Non-traditional entrants are disrupting the primary care status quo by creating accessible front doors to the healthcare system. Several of these players have a retail background with tech-driven business models that let patients act like consumers.
Incumbent primary care providers will need to get a better grasp of which factors matter most to patients when deciding where to get care and adjust their business accordingly. Otherwise, consumers will simply pick another option.
This article originally appeared in Insider Intelligence's Digital Health Briefing—a daily recap of top stories reshaping the healthcare industry. Subscribe to have more hard-hitting takeaways delivered to your inbox daily.
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