Prime Day’s $2 billion growth spurt

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This year, Amazon will see $12.52 billion in Prime Day sales worldwide, per our estimates. The US will account for more than 60% of Prime Day sales, but outside of the US, sales growth will be stronger as Amazon brings the shopping event to more international markets.

Beyond the chart: In 2019, global Prime Day sales increased 67.9% year over year. Those kinds of surges are in the rearview mirror, but growth will remain in the double digits, at 17.0% this year. Even with consumer spend shifting to travel and experiences, and away from products, Amazon can expect to see its biggest Prime Day yet.