The news: Amazon Prime Day is here, kicking off a two-day event that isn’t just an anchor for Amazon’s ecommerce sales, but also for its growing advertising business.
Sales look strong: Prime membership sign-ups may be slowing down thanks to Amazon’s hefty market penetration, but there’s no slowing down Prime Day itself.
The advertising angle: Over two-thirds of all US households subscribe to Prime, and every search, click, and purchase those tens of millions of users make will pump heaps of personalized data into Amazon’s ad ecosystem.
The takeaway: This Prime Day is an especially valuable opportunity for Amazon to fill the personalized data void left by sweeping privacy changes and will further tighten its hold on both ecommerce and advertising.
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