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Key stat: Some 57% of US consumers started their online shopping searches on Amazon as of Q2 2023, according to Jungle Scout. That’s more than those who started on a search engine (42%), the Walmart website (39%), or TikTok (17%).
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Methodology: Data is from the June 2023 Jungle Scout "Consumer Trends Report: Q2 2023." 1,000 US adults ages 18+ were surveyed online during May 8-9, 2023.
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