Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More

Privacy cracks in mental health apps are a major concern for consumers

The data: 28 out of top 32 mental health apps fall short on consumer privacy, according to new research by global nonprofit Mozilla.

  • BetterHelp, Woebot, and Talkspace have the worst privacy and security measures.
  • BetterHelp’s privacy policies are vague, Woebot reportedly shares personal information with third parties, and Talkspace collects chat transcripts, per Mozilla.
  • Chatbot Wysa and PTSD Coach appear to have tighter security measures than competitors.

What’s driving the data: There isn’t a ton of regulatory oversight for mental health apps. That means telemental health companies don’t have to be completely transparent about their privacy policies.

For example, the FDA says it uses “enforcement discretion” for a lot of healthcare apps. This includes mental health apps that are considered “low risk” to patients.

  • That means the FDA doesn’t check or regulate every mental health app on the platform.
  • This is likely because the agency can’t keep up with the sheer number of mental health apps available to US consumers. There are up to 20,000 mental health apps available for smartphones.

Why this matters: Many consumers are concerned about their data privacy on healthcare apps.

  • 32% of adults are “very concerned” or “somewhat concerned” (32%) about the privacy of their healthcare information on healthcare apps, according to a September 2021 Morning Consult poll of over 2,000 US adults.
  • That doesn’t mean people are completely avoiding healthcare apps, though. Some consumers are more willing to use apps to track exercise, sleep, and weight.
  • About 25% of consumers say they currently use an app to track their sleep. And 34% of adults indicate they would use an app to track their sleep, per Morning Consult.

The big takeaway: Mental health platforms will need to be ultra-transparent about patient privacy to maintain long-term consumer adoption.

Over 48% of US individuals said they’d be unlikely to use virtual care again if their health data was susceptible to a security breach, per Cynergistek.

  • Some mental health platforms have already recognized the importance of data practice transparency.
  • Digital mental health company Lyra breaks down the range of ways it collects patients’ information on its website, for instance.
  • It’s likely its emphasis on privacy played somewhat of a role in Lyra’s rapid expansion. Its corporate client list includes Uber, eBay, Morgan Stanley, and Zoom.