There’s no doubt that the combination of all digital activities drives far more product and brand awareness than the physical store. But no single online channel—whether third-party retailers, brand websites, or social networks—has overtaken the power of the store.
Key takeaway: The touch-and-try aspects of physical shopping will keep stores relevant, particularly when it comes to discovering new products and brands. This is largely why store discovery is still relevant in mature ecommerce categories like clothing and furniture and home goods.
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