Over 90% of digital display advertising transacts programmatically. What does that mean, exactly? We dive into the fundamentals, define important terms, clear up jargon, introduce major players, and explore standard processes, while busting some myths along the way.
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WHAT’S IN THIS REPORT? A review of essential concepts and tech foundations that enable programmatic advertising. It features our most recent programmatic digital display ad spending forecast, which includes estimates of walled garden spending.
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