Products

Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Reports
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Briefings
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Events
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Podcasts
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More

Q1 2020 Digital Video Trends

Social Media and News Services Propel Live Streaming During Coronavirus Pandemic

Download
Share
About This Report
As more people cut the cord, viewers are increasingly tuning in to live digital video services.
Table of Contents

Executive Summary

This is the latest installment in an ongoing series of quarterly video overviews focusing on monetization, audience, platforms and content. On the radar this quarter: the latest in live digital video streaming and cord-cutting.

What’s the latest in cord-cutting?

The number of US pay TV households will decline from 80.5 million in 2020 to 69.6 million by 2023. As this happens, the number of cord-cutter and cord-never households will increase from 48.9 million this year to 61.5 million in 2023.

Which vMVPDs have the biggest audiences?

Hulu with Live TV will have the largest US audience among virtual multichannel video programming distributors (vMVPDs) with 9.2 million viewers in 2020. This year, Sling TV and YouTube TV will have 7.0 million and 6.2 million viewers, respectively.

What type of audience penetration does live digital video have?

We previously predicted that 48% of US digital video viewers will watch live content monthly this year. In February, we increased that figure to 56% because social media live streaming and live video news coverage grew faster than we previously anticipated.

Are people canceling their Netflix accounts?

Not yet. The time that people spend on Netflix each day is still growing. However, Netflix’s share of US daily video time peaked in 2019 at 27.0% and will decline to 25.7% by 2021, reflecting increased competition.

Which media company will spend the most on content this year?

The Walt Disney Co. will spend the most on content, according to multiple financial analysts.

WHAT’S IN THIS REPORT? This report covers key events in the digital video industry based on data, trends and business activity in Q1 2020. It includes our first-ever forecasts for YouTube TV and Hulu with Live TV viewers and new breakouts for YouTube demographics.

KEY STAT: In the US, the number of people who watch live video content will increase from 136.4 million in 2020 to 154.7 million in 2023.

Here’s what’s in the full report

1file

Exportable files for easy reading, analysis and sharing.

15charts

Reliable data in simple displays for presentations and quick decision making.

Table of Contents

  1. Executive Summary
  2. Monetization
  3. Audience
  1. Platforms
  2. Content
  3. Read Next
  1. Sources
  2. Media Gallery

authors

Ross Benes

Contributors

Eric Haggstrom
Forecasting Analyst
Chuck Rawlings
Researcher
Already have a subscription?Sign In

Access All Charts and Data

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry

Become a Client