Products

Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Reports
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Briefings
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Events
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Podcasts
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More

Q1 2021 Digital Video Trends

Netflix, Disney, and YouTube Collect Most OTT Subscription Revenues

Download
Share
About This Report
Digital video subscription fees are rising amid a cord-cutting surge, and Netflix, Disney, and YouTube are chief among those reaping the benefits.
Table of Contents

Executive Summary

This is the latest installment in an ongoing series of quarterly video overviews focusing on monetization, audience, and content. On the radar for Q1: subscription video revenues, time spent updates, and new audience estimates for free streaming services.

Who is receiving the most OTT subscription video revenues?

In 2021, just under a third (30.8%) of all US OTT subscription revenues will go to Netflix. Disney will account for about one-fourth (25.9%) of OTT subscription revenues in the US, and YouTube will account for 13.2%.

Are people changing the amount of time they spend with TV?

After receiving a pandemic-driven viewing bump last year, the amount of time that US adults spend watching linear TV will decrease by 7.0% this year to an average of 199 minutes per day.

How much time will people spend watching digital video?

In 2021, US adults will watch an average of 140 minutes of digital video per day, up from 133 minutes in 2020. By the end of 2022, adults will watch digital video for an average of 145 minutes per day.

Which free streaming services are gaining viewers?

In the US this year, Pluto TV will have 46.6 million monthly viewers, Tubi will have 44.4 million monthly viewers, and The Roku Channel will have 57.2 million.

WHAT’S IN THIS REPORT? This report covers key events in the digital video industry based on data, trends, and business activity in Q1 2021. It includes new forecasts for subscription video revenues and audience estimates for select ad-supported streaming services.

KEY STAT: Netflix, Disney, and YouTube will collectively receive 69.3% of all US OTT subscription revenues in 2021.

Here’s what’s in the full report

1file

Exportable files for easy reading, analysis and sharing.

15charts

Reliable data in simple displays for presentations and quick decision making.

Table of Contents

  1. Executive Summary
  2. Monetization
  3. Audience
  1. Content
  2. Read Next
  3. Sources
  1. Media Gallery

authors

Ross Benes

Contributors

Eric Haggstrom
Senior Forecasting Analyst
Chuck Rawlings
Senior Researcher
Already have a subscription?Sign In

Access All Charts and Data

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry

Become a Client