Last year was not a banner year for the video industry. Some of the biggest players fell short of revenue and subscriber goals, leading to executive shuffles and an urgent refocus on the bottom line. General economic uncertainty only compounded those pressures, while cutthroat competition raised the stakes for streaming services across the board. Still, digital video remains a healthy industry, with strong prospects for continued growth and innovation.
KEY POINTS THIS REPORT WILL EXPLORE
KEY STAT: The biggest gains in US viewership are happening on ad-supported platforms, whether on-demand or livestream.
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