With little room left for user penetration, a recession looming, and ongoing challenges related to Apple’s AppTrackingTransparency (ATT), US social network ad spending growth in 2023 will be less than half what it’s been for most of the past decade, and it will remain that way through at least 2024.
KEY QUESTION: How will social network ad spending change, and what are the key trends in user behavior across social platforms?
To view the full forecast, click here.
KEY STAT: From 2021 through 2024, the compound annual growth rate (CAGR) for social network ad spending will be just 7.9%.
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