Q3 2022 Digital Video Trends

Cord-Cutting Continues, and Netflix Pushes Into Advertising

Download
Share
About This Report
Major streaming services like Netflix and Disney+ dive into advertising while more viewers cut the pay TV cord.
Table of Contents

Executive Summary

This is the latest installment in an ongoing series of quarterly video overviews focusing on monetization, audience, and content. On the radar for Q3: updated cord-cutting forecasts, Warner Bros. Discovery’s new approach to content, and Netflix’s dive into advertising and crackdown on password sharing.

3 KEY QUESTIONS THIS REPORT WILL ANSWER

  1. To what degree is pay TV viewership declining?
  2. How are streaming services expanding their advertising offerings?
  3. Which streaming services are pivoting their content strategies?

WHAT’S IN THIS REPORT? Key events in the digital video industry based on data, trends, and business activity in Q3 2022, as well as our updated ad spending forecasts for pay TV, non-pay TV, and virtual multichannel video programming distributors (vMVPD) viewers.

KEY STAT: US pay TV will decline 7.2% this year to 66.4 million households.

Read This With Insider Intelligence

authors

Ross Benes

Contributors

Chuck Rawlings
Senior Researcher
Already have a subscription?Sign In

Access All Charts and Data

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry

Become a Client