Products

Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Reports
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Briefings
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Events
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Podcasts
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More

Q4 2022 Digital Video Trends

Netflix and Disney+ Introduce Ads, YouTube Ad Revenues Decline, and AVOD’s on Pace to Reach Half the US Population

Download
Share
About This Report
Ads go live on Netflix and Disney+, YouTube ad revenues decline, and streaming services get creative about financing content production.
Table of Contents

Executive Summary

This is the latest installment in an ongoing series of quarterly video overviews focusing on monetization, audience, and content. Here’s a look at what’s on the radar for Q4.

3 KEY QUESTIONS THIS REPORT WILL ANSWER

  1. How much money will advertisers spend on subscription streaming video services?
  2. What should advertisers expect from Netflix’s advertising offering?
  3. Why are streaming services experimenting with alternative ways of financing content production?

WHAT’S IN THIS REPORT? Key events in the digital video industry based on data, trends, and business activity in Q4 2022. Additionally, new forecasts for subscription OTT (sub OTT) ad spending, Netflix ad revenues, and Disney+ ad revenues, as well as updated forecasts for streaming video viewers.

KEY STAT: Ad spending on US sub OTT video services will increase 50.5% in 2023 to $9.48 billion.

authors

Ross Benes

Contributors

Chuck Rawlings
Senior Researcher
Already have a subscription?Sign In

Access All Charts and Data

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry

Become a Client