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Q4 2022 Digital Video Trends

Netflix and Disney+ Introduce Ads, YouTube Ad Revenues Decline, and AVOD’s on Pace to Reach Half the US Population

About This Report
Ads go live on Netflix and Disney+, YouTube ad revenues decline, and streaming services get creative about financing content production.
Table of Contents

Executive Summary

This is the latest installment in an ongoing series of quarterly video overviews focusing on monetization, audience, and content. Here’s a look at what’s on the radar for Q4.


  1. How much money will advertisers spend on subscription streaming video services?
  2. What should advertisers expect from Netflix’s advertising offering?
  3. Why are streaming services experimenting with alternative ways of financing content production?

WHAT’S IN THIS REPORT? Key events in the digital video industry based on data, trends, and business activity in Q4 2022. Additionally, new forecasts for subscription OTT (sub OTT) ad spending, Netflix ad revenues, and Disney+ ad revenues, as well as updated forecasts for streaming video viewers.

KEY STAT: Ad spending on US sub OTT video services will increase 50.5% in 2023 to $9.48 billion.


Ross Benes


Chuck Rawlings
Senior Researcher
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