The trend: The RealReal and thredUP are targeting more premium buyers in their push to achieve profitability.
Zoom in: Despite growing resale demand from consumers worried about price and sustainability, both companies have found profitability a challenge.
The big picture: The secondhand apparel market is booming. US ecommerce resale volume will grow 7.5% this year, more than twice as fast as total retail sales, as consumers prioritize value and sustainability.
While there are signs that US consumers are cooling on full-price luxury, secondhand players like The RealReal and thredUP have an opportunity to attract aspirational shoppers who can’t pay the retail price but still want to purchase name brands.
Go further: Check out our US Online Fashion Resale report.
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