Once again, Cyber Monday has taken the title of the biggest online shopping day of the year. Let’s break down why it may be a sign of a jolly holiday ahead.
Tally it up: Consumers spent $11.3 billion on Cyber Monday this year, a 5.8% increase from last year, making it the biggest shopping day ever, according to Adobe Analytics data.
What it means: Consumers are spending—and that’s a good sign. To keep it up, retailers should continue to use discounts to bring customers in and offer flexible payment and pickup options to make it even easier to shop during the busy holiday season.
This was originally featured in the Retail Daily newsletter. For more retail insights, statistics, and trends, subscribe here.
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