Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More

Reddit is working to repair its messy search function

The news: Reddit is upgrading its search capabilities. The website added the ability to search for comments in July, but now users across platforms will be able to search within posts, helping speed up the process of finding specific answers or key words.

At long last: Reddit has been boasting its highly engaged communities and niche fandoms as it looks to court advertisers and prepare for an IPO. But a long-neglected part of its appeal is its power as a search engine.

  • Those engaged users and communities focused on specialized topics make it a goldmine for search. Having a hardware or software problem with a computer? Whatever the issue, it’s more than likely that a user on Reddit has asked or answered your exact question.
  • But frankly, Reddit’s search experience is terrible. Though there are filters to help narrow a search, the results page bursts with results and links to irrelevant posts. It’s sometimes easier to search Reddit by going to Google and typing “Reddit” at the end of your query.
  • Keeping users on the platform is crucial if Reddit wants to become a go-to for advertisers. Reddit has had trouble increasing users’ average time spent on the platform over the last two years, even as the pandemic drove higher traffic to social media sites.

Our take: A lackluster search function means Reddit is ceding ground to Google, and an upgrade is in order. A better search function means Reddit can finally become the defacto way to search itself, keeping users on the platform—and exposed to the ads Reddit is trying so hard to convince advertisers to buy.