The news: Meta has released an API for Facebook Reels, allowing users to post Reels directly to Facebook from third-party platforms that integrate the feature. The announcement comes three months after Meta did the same for Reels on Instagram.
Reels everywhere: Facing dwindling ad revenues and time spent on the platform, Meta has gone all-in on copying the short-form video format that’s helped its younger competitor TikTok excel at both.
Looking forward: Facebook rose to the top long ago (in internet years, at least) by imprinting its presence everywhere across the internet via “share” and “like” buttons.
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