Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More

Restaurants turn to robots and automation as labor shortages continue

The trend: More businesses in the food industry are turning to robots and other forms of automation to cut costs amid high inflation and a competitive labor market.

  • Miso Robotics is working with fast food chains Chipotle, White Castle, and Panera Bread to bring automation to various parts of their food preparation.
  • Bear Robotics raised $81 million in funding last month for its hospitality robots, which are used in restaurants, hotels, and senior living facilities, per TechCrunch.

How we got here: Staffing in the restaurant industry is down 6.6% from pre-pandemic levels, per the National Restaurant Association.

  • Many restaurants have raised pay and offered sign-on bonuses to lure employees, but struggles remain: Between March 2021 and March 2022, an average of 897,000 people left their jobs in the restaurants and accommodations sector each month, per the Bureau of Labor Statistics.
  • Incorporating automation enables restaurants to reduce staff without adversely impacting performance.

How brands are using automation:

  • Chipotle is currently testing “Chippy,” a robot that can cook and season tortilla chips.
  • White Castle is implementing “Flippy 2,” a burger-flipping robot that can also cook fries and chicken, in 100 more locations this year.
  • Panera Bread is using Miso Robotics’ CookRight Coffee system to monitor coffee temperature and volume, and alert staff when a new batch is needed.
  • McDonald’s has had self-service ordering stations at its stores since 2020, and is testing automated drive-thru ordering.

Analyst insight: For fast-food chains especially, automation can help provide the convenience and consistency that customers expect. “Efficiency and ease are two components that are important to the customer experience, and this type of service offering is spot on,” said Patty Soltis, eMarketer principal analyst at Insider Intelligence. “It is a win-win as the restaurant will be adding value to the customer experience and finding savings with labor costs.”

The customer is always right: Despite the benefits of automation for restaurants, customers are mostly unenthused.

  • Almost one-third (32%) of diners say they prefer not to see robots making their food, while nearly 30% would be skeptical if they saw robots preparing meals or delivering food, per data from Big Red Rooster.
  • But 41% are fine with having robots clean the dining area, bus tables (40%), and deliver orders (38%).

The big takeaway: US restaurateurs can look to Japan, which has struggled with high labor costs and worker shortages for years, for ideas on how to implement automation. Consumers there are accustomed to restaurants without any front-of-house workers, which could be a sign of what’s to come for US eateries.