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Retail industry ad spend on YouTube to top $4 billion this year

For more insights and key statistics on the biggest trends in today’s most disruptive industries, subscribe to our Chart of the Day newsletter.

Key stat: Retailers worldwide will spend $4.09 billion advertising on YouTube this year, per WARC Media. Next year, that figure will increase by nearly half a billion to $4.56 billion.

Beyond the chart:

  • YouTube’s net ad revenues will hit $15.25 billion worldwide this year, according to our forecast, an increase of 8.2% over 2022.
  • Growth will accelerate to 10.0% next year, when revenues will reach $16.77 billion.
  • YouTube benefits from the rise of short- and long-form video advertising and has been expanding its ad formats, most recently introducing an unskippable 30-second ad on connected TVs.

Use this chart:

  • Plan your YouTube ad budget.
  • Prioritize video ad spend for retail.

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