Retail media networks are among the fastest-growing and most dynamic ad marketplaces in the US. Retailers think of these operations as a means to boost revenues by leveraging their scale and their troves of first-party data.
3 KEY QUESTIONS THIS REPORT WILL ANSWER
WHAT’S IN THIS REPORT? Our latest forecast and analysis of ad spending on digital retail media, including the ecommerce channel, as well as a look at how market conditions could affect this sector.
KEY STAT: In 2022, US digital retail media ad spending will reach $40.81 billion—more than triple its pre-pandemic total.
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