Retail Media Ad Spending Forecast 2022

The Market Weathers Economic Turbulence

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About This Report
In the US, digital retail media and the ecommerce channel are growing faster than any other major ad format except connected TV. This report analyzes our latest retail media forecast and examines the role market uncertainty could play in this space.
Table of Contents

Executive Summary

Retail media networks are among the fastest-growing and most dynamic ad marketplaces in the US. Retailers think of these operations as a means to boost revenues by leveraging their scale and their troves of first-party data.

3 KEY QUESTIONS THIS REPORT WILL ANSWER

  1. How much will US advertisers spend on retail media networks through 2024?
  2. How resistant is retail media ad spending to market turbulence and macroeconomic headwinds?
  3. Who are the top market players and what are their value propositions?

WHAT’S IN THIS REPORT? Our latest forecast and analysis of ad spending on digital retail media, including the ecommerce channel, as well as a look at how market conditions could affect this sector.

KEY STAT: In 2022, US digital retail media ad spending will reach $40.81 billion—more than triple its pre-pandemic total.

authors

Paul Verna

Contributors

Andrew Lipsman
Principal Analyst, Retail & Ecommerce
Peter Newman
Senior Forecasting Analyst
Amy Rotondo
Director, US Research
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