After a banner year in 2021, we expect retail media advertising to rise to $52.21 billion by 2023. Dozens of retail media networks have launched over the past few years, with virtually every leading digital marketplace, mass merchandiser, national grocery chain, category-specific retailer, and delivery provider getting into the game.
While competition is driving retail media innovation, many bright spots remain for marketers willing to get ahead of the trends. Curated by eMarketer, this collection of insights, articles, and interviews will help you understand the retail media landscape across key areas, including:
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