Products

Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Reports
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Briefings
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Events
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Podcasts
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More

Retail Memberships Forecast 2023

Can Walmart+ and Other New Entrants Compete for Subscription Revenues?

Download
Share
About This Report
Amazon, Costco Wholesale, and other retailers now face an uphill battle to win recurring revenues in the era of subscription fatigue.
Table of Contents

Report Snapshot

Paid memberships can strengthen customer loyalty and be a valuable source of recurring revenues. But the growth of retail membership fee revenues has slowed significantly, suggesting consumers might have hit their ceiling for these subscription services.

Key Question: Which retailers generate the most revenues through paid memberships?

KEY STAT: Amazon Prime will generate the largest share of subscription revenues in the US this year, at 53.1%, dwarfing established wholesale membership clubs and newer entrants like Walmart+.

Here’s what’s in the full report

1file

Exportable files for easy reading, analysis and sharing.

7charts

Reliable data in simple displays for presentations and quick decision making.

Table of Contents

  1. Report Snapshot
  2. Overview: Revenue growth has slowed despite the influx of new paid memberships.
  3. Amazon’s subscription revenues dwarf other leading players', like Costco Wholesale and Sam’s Club.
  4. Walmart+ revenues will continue to grow faster than established memberships.
  1. Amazon Prime user growth has begun to plateau.
  2. Costco’s user growth ebbs and flows but remains remarkably persistent over the long term.
  3. Walmart+ had a meteoric rise but is a long way from competing with the major players.
  4. Delivery services and QSR restaurants are also competing with retailers for subscription revenues.
  1. How should retailers approach paid memberships?
  2. Sources
  3. Media Gallery

authors

Blake Droesch

Contributors

Whitney Birdsall
Senior Forecasting Analyst
Suzy Davidkhanian
Principal Analyst, Retail & Ecommerce
Andrew Lipsman
Principal Analyst, Retail & Ecommerce
Already have a subscription?Sign In

Access All Charts and Data

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry

Become a Client