Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Browse our upcoming and past webinars and other events.
Learn More
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More

Retail noncard crypto payments are connecting crypto owners to merchants

Noncard crypto payments are increasingly available to consumers and may also be attractive to merchants. The latter must absorb the costs of accepting card payments, creating historical tension with payment card networks that has escalated over the past year. Circumventing card networks and instead going through crypto exchanges and wallets can reduce costs for merchants and help consumers avoid any surcharges that merchants may apply. Gemini Pay, for example, does not charge any transaction fees.

These crypto payments also bring merchants enhanced fraud prevention. Cryptos cannot be altered or reversed, allowing funds to instantly settle and transfer with trust, which reduces chargeback risk for merchants.

Incumbents are diving Into noncard crypto payments

As card fee frustrations rise and merchants search for alternatives, noncard crypto payments are providing competition that could threaten card networks. Crypto’s lower fees can help the payment method gain traction with merchants. Retail payment incumbents are already looking to integrate crypto payments to meet potential merchant demand:

  • PayPal debuted Checkout with Crypto in March 2021, enabling wallet users to choose crypto as a funding source at checkout with virtually any merchant that accepts PayPal. This gave PayPal crypto owners a path to paying with crypto that is also easy for merchants to integrate. The following month, CEO Dan Schulman stated the service could reach $200 million in volume.
  • Block’s name change from Square highlights its focus on blockchain, and CEO Jack Dorsey has made it a top priority to help Bitcoin “become the native currency for the internet.” Block lets users buy and sell Bitcoin, and last year it announced plans to create a decentralized crypto exchange, as well as a Bitcoin hardware wallet.
  • Stripe reentered the digital currency space in March 2022 after dropping out in 2018, launching a crypto tool kit of APIs for merchants. It also partnered with crypto exchange FTX to provide onboarding and identity verification. The reentry marks a pivot from 2018, when it argued that Bitcoin was “better-suited to being an asset than being a means of exchange.”

Heavy hitters including Amazon, Walmart, and Uber are also all mulling crypto acceptance, which could aid usage.

Read the full report.