Products

Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Reports
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Briefings
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Events
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Podcasts
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More

Is the retail sky falling?

We talked with our Reimagining Retail team to see if they could provide a little insight.

The clouds are rolling in: The GDP fell for the second quarter in a row last week, and companies like Walmart are warning that profits will be down. Consumer confidence is down for the third month in a row, and their spending is down with it. And when they do spend, said principal analyst Suzy Davidkhanian, consumers are focusing on travel and experiences, rather than products. “This is a telltale sign that there’s trouble ahead,” she said.

Don’t panic yet: Some level of recession is inevitable as the huge gains from the last two years slow down, said principal analyst Andrew Lipsman, who uses unemployment rate to gauge economic health. “It's 3.6% right now, historically low. If people have money in their pocket, that fuels the consumer economy,” he said, noting that for now, “the foundation of the consumer economy is solid.”

Both Davidkhanian and Lipsman agree that the most important factor in measuring economic strength, whether through consumer confidence or unemployment rates, is how long the trends sustain. A couple of bad months doesn’t mean the world is ending, but six months or more could be a serious indication that something is wrong.

Listen to the full podcast.

 

This was originally featured in in the Retail By the Numbers newsletter. For more retail insights, statistics, and trends, subscribe here.