Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More

Retail Trends to Watch in 2024

Retailers Look to Stores, Social, and AI to Gain a Competitive Edge

About This Report
Consumer behaviors will be shaped by continued uncertainty, heightened in an election year, and cultural trends spilling over into commerce (think Krispy Kreme and Ozempic). Retailers that lean into tech advancements and get back to basics will win.
Table of Contents

In 2024, consumer behavior will be shaped by continued economic uncertainty. Meanwhile, retailers will have to contend with a variety of competitive forces that will impact how they run their business. Stores will have a reawakening; newer ecommerce players with ties to China will shake up shopping; the retail media network (RMN) long tail may fold; and AI will continue to push the hyperpersonalization envelope.

Here’s what’s in the full report


Exportable files for easy reading, analysis and sharing.


Reliable data in simple displays for presentations and quick decision making.

Table of Contents

  1. Retailers will take on Amazon by leveraging the in-store experience
  2. China’s influence will shake up online shopping
  3. TikTok Shop will give livestreaming commerce a glimmer of hope
  1. In retail media, the long tail will need to forge partnerships to compete
  2. GenAI moves from experimentation to implementation for hyperpersonalization
  3. Sources
  1. Media Gallery


Sky Canaves, Suzy Davidkhanian, Blake Droesch


Amy Rotondo
Director, US Research
Paul Verna
Principal Analyst
Max Willens
Senior Analyst
Yoram Wurmser
Principal Analyst
Already have a subscription?Sign In

Access All Charts and Data

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry

Become a Client