The trend: As ecommerce sales begin to soften, retailers in the US and China are leaning on shopping events to spur consumer spending.
The benefits: These events don’t just generate sales for retailers; they’re also an opportunity to gain market share and convert shoppers into subscribers.
A much-needed boost: Ecommerce retailers in China are looking to 618 promotions to rejuvenate consumer spending after months of declining retail sales.
Amazon’s competitors sense an opportunity: Dedicated sales days only work if customers feel like they’re taking advantage of an offer they can’t get elsewhere.
The big takeaway: Retailers’ ability to take sales away from Amazon depends partly upon their ability to make shoppers aware such deals are available.
Go further: For more on what brands and retailers can do to prepare for Amazon Prime Day, read our latest report here.
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