The trend: Retailers are ramping up the use of final sales to get rid of merchandise gluts and reduce returns in one fell swoop.
An industry-wide challenge: Shoppers will return $211.76 billion worth of online purchases this year, 4.2% more than in 2022 per our US Retail Ecommerce Return Volume forecast. With ecommerce returns volumes hovering above prepandemic levels, many retailers are moving away from generous returns policies as a way to cut costs.
The big picture: While retailers are understandably keen to find ways to shift merchandise that won’t increase pressure on their bottom lines, making it harder for shoppers to return items could end up backfiring, even for offers of a significant discount.
Go further: Check out our US Retail Ecommerce Returns report.
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