The trend: Retailers are seeking to slow their rising return rates by shortening their refund and exchange windows and charging customers restocking fees.
The risk to that strategy: Shoppers expect to be able to return items with minimal friction.
Simplifying the returns process: Although many retailers have thrown up barriers to the returns process, others have taken the opposite approach.
The big takeaway: Rising return rates are a significant issue that retailers need to address to protect their bottom lines. But there are ways to do so that enhance the customer experience, and ways that hinder it.
This article originally appeared in Insider Intelligence's Retail & Ecommerce Briefing—a daily recap of top stories reshaping the retail industry. Subscribe to have more hard-hitting takeaways delivered to your inbox daily.
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