Over half of respondents said they want to host special in-store events, like having celebrities or influencers visit their stores, while another 39% said they plan to offer customers food and drinks while they shop.
Pop-up shops, charity events and even traveling marketing campaigns—which they define as vehicles carrying branded merchandise—are other tactics they plan to use to bolster back-to-school sales.
For back-to-school shopping, many consumers still prefer the in-store experience. In a recent Deloitte survey, most US parent internet users said they plan to buy classroom supplies (61%), clothing and accessories (61%) and electronics (53%) in a physical store.
That echoes findings from Field Agent, where roughly two-thirds of US mother smartphone users said their household will likely visit two to three stores to buy school supplies, while another 20% said they plan to visit four or five.
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