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The news:Riot Games is rolling out a cross-platform premiere for its “Arcane” animated series, a Netflix-exclusive show based on characters from its popular video game “League of Legends.”
The show will debut live on November 6 on the company’s Twitch channel following the League of Legends World Championship finals.
Viewers who tune in can receive unique items like cosmetics related to the series across Riot’s various games.
Why it’s worth watching: Netflix released exclusive shows based on video games before, such as “The Witcher” and “Castlevania,” but these are often divorced from the games they are adapted from.
Riot, on the other hand, is heavily positioning this launch as a major event called “RiotX Arcane” tied to nearly all of its games and media operations; in the company’s words, it’s a “cross-media collision of everything Riot has to offer.”
Just as major media companies like Disney often cross-promote upcoming films on late-night talk shows under their umbrella, Riot is promoting “Arcane” in all of its current titles—even in games with few or no ties to the characters featured in “Arcane.”
The company is also leaning into the fandoms that have formed online around its games, which are frequently among the most viewed on Twitch. Streamers will be allowed to co-stream the premiere to their communities on their own channels.
The bigger picture:The line between video game property and traditional media property is starting to blur, with more and more games receiving TV and film adaptations and vice versa.
Riot’s rollout of “Arcane” takes things a step further, promoting the show across its own games and popular streaming platforms in ways that are culture-conscious.