Products

EMARKETER delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
PRO+
New data sets, deeper insights, and flexible data visualizations.
Learn More
Reports
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Briefings
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About EMARKETER

Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Events
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Podcasts
Tune in to EMARKETER's daily, weekly, and monthly podcasts.
Learn More

Rising costs hurt customer loyalty, providing opportunity for brands

For more insights and key statistics on the biggest trends in today’s most disruptive industries, subscribe to our Chart of the Day newsletter.

While most US consumers are more likely to buy from brands with good loyalty programs, according to Bond, 58% of those ages 18 and older told Dynata they’re less loyal to brands due to rising costs. And 65% of consumers had recently canceled memberships to cut costs as of Q1 2022, per PYMNTS.com and sticky.io.

Beyond the chart: Cost-cutting will not bring an end to brand loyalty. In fact, high prices can make loyalty programs even more valuable to consumers.

Brands can improve loyalty by adding membership tiers, as Netflix did in October with the launch of an ad-supported plan. Another approach is to expand program features, the way Amazon did by offering Prime members more ad-free music. Partnerships, like the Delta Air Lines and Starbucks tie-up, also increase value for customers and brands alike.

More like this:

Methodology: Data is from the June 2022 Dynata report titled "Global Consumer Trends Report: The Economic Crossroads." 11,056 adults ages 16+ were surveyed online in 11 countries during April 29-May 9, 2022. The sample was quota-controlled to reflect the population on age, gender, and region. At least 1,000 respondents were surveyed from each of the following countries: Australia, Canada, China, France, Germany, Italy, Japan, Netherlands, Spain, the UK, and the US. Data is also from the June 2022 Bond report titled "The Loyalty Report" in partnership with Visa. Approximately 17,000 US consumers were surveyed each year of the survey. Data is also from the May 2022 PYMNTS and sticky.io report titled "Subscription Commerce Conversion Index." 1,919 US consumers were surveyed during February-March 2022.