Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
The trend: Smartphone usage spiked during the pandemic, and it’s a habit that has endured worldwide. The number of smartphone users in Southeast Asia will reach 326.3 million in 2022 and rise steadily through 2026, per our forecast.
The accessibility of smartphone technology has helped facilitate mobile internet consumption. Nearly nine in 10 internet users in Southeast Asia will use smartphones this year.
Smartphone penetration among internet users in the region will range from a high of 98.8% in Thailand to a low of 81.7% in the Philippines in 2022.
This year, the number of Southeast Asia smartphone users will grow faster than the number of overall mobile phone users.
Poised for growth:Since the pandemic, Southeast Asia consumers have used smartphones for a range of purposes, including gaming, food delivery, and mobile payments. These market sectors stand to gain as internet usage expands.
Consulting firm Frost & Sullivan estimates the food delivery gross merchandise value in Southeast Asia will rise to $49.72 billion in 2030 from $15.15 billion in 2021.
Mobile and desktop/laptop gaming revenues in the region will reach $6.7 billion in 2025, growing at a 7.8% CAGR between 2021 and 2025.
The big takeaway: As Southeast Asia moves toward a more digital-oriented way of life, brands can gain and retain buyers and users by leveraging local knowledge and avoiding blanket solutions that might not work for individual markets.
Go further: For more on our forecast for internet, smartphone, and tablet users in Southeast Asia, read our report.