The news: Roblox stock dropped 17% on account of weaker-than-expected Q2 earnings.
The bright spot: The platform’s fun! User interest is certainly still there.
Zoom out: This comes at a time when Roblox is actively courting brands.
The big takeaway: Average bookings for each DAU dropped to $12.25, 21% lower than last year. Roblox isn’t going anywhere anytime soon, but it does need to figure out how to monetize its user base.
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