Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More

Roku grows both revenues and streaming hours by 20% in Q3

The news: Roku delivered stronger Q3 revenues despite a wider net loss. Key results included the following:

  • Total net revenues: $912 million (up 20% year over year); $787 million of that was platform revenues, up 18% YoY. Roku attributed the bump to strong performance in content distribution, video advertising, and sales of Roku-branded TVs, which launched in March 2023.
  • Gross profit: $369 million (up 3% YoY; up 22% YoY excluding restructuring charges).
  • Streaming hours: 26.7 billion—up 4.9 billion hours for 22.5% YoY growth. For context, traditional TV viewing hours in the US, per Nielsen, decreased by 15% YoY.

The company also said that streaming hours surpassed 100 billion on a trailing 12-month basis for the first time.

Yes, but: Average revenue per user (ARPU) was $41.03, down 7% YoY—although it was up 1% from last quarter’s total.

  • Loss per share was $2.33, which was actually worse than analysts' $1.97 loss per share estimate.

Looking ahead: Roku believes it can maintain and grow ad share in Q4 and expects a solid rebound in the video ad market—but it remains cautious due to the uncertain macro environment.

Our take: Free ad-supported TV viewership in the US has eclipsed 50% in recent years, and Roku is well-positioned to capitalize on the trend—especially in a moment where inflation has made many households more sensitive to cost.

  • Roku faces dual challenges: maintaining pace in the rapidly evolving streaming sector and managing the complexities of a hardware business, which may divert its focus from pure streaming competitors.
  • This dual-business model, although innovative, might be more of a challenge than an advantage, as evidenced by mounting losses—something the company said it plans to reverse in Q4.
  • This could make Roku a compelling acquisition target for a player like Walmart. If acquired, Roku might benefit from an influx of capital and brand recognition, allowing it to create content that resonates more and scales higher in the market.
  • For now, though, Roku appears to be balancing the tightrope of being both a hardware provider and a streaming leader—something very few companies can claim.