The trend: The recent uproar over Levi Strauss’ plans to use AI-generated models rather than human ones to boost diversity in its advertising is focusing attention on the depiction of underrepresented groups in promotions, raising concern that artificial intelligence could be used to convey a false impression of authentic inclusion.
This could be a potential problem for brands as the US population grows more diverse.
Seeing differently: US Black, Asian, and Hispanic adults are less satisfied with their portrayal in advertising than white Americans, new research shows.
A quality and quantity issue: The perceived accuracy and amount of media portrayals among diverse audiences remains mixed.
Why it matters: The focus on ad portrayals of multicultural audiences comes as recent data show corporate pledges to address racial inequity are faltering amid the softer economy and efforts to roll back diversity programs at some colleges. This is occurring as consumers increasingly tie inclusion to their purchase decisions.
Our take: Advertising messages and portrayals of Black, Hispanic, and Asian consumers need careful consideration. Brands can face backlash if they don’t make the effort to showcase authentic people and voices.
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