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Key stat: Ads for products on sale are the most effective form of retail media advertising, with 51% of US digital shoppers saying they pay attention to them and 44% of digital shoppers saying they purchase from them, per Integral Ad Science.
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Note: Respondents were asked, "Which of the following types of ads do you pay the most attention to on retail platforms? Of the following types of ads, which have led you to products that you have purchased over the past 12 months on retail platforms?"
Methodology: Data is from the August 2023 Integral Ad Science (IAS) report titled "Driving ROI In Retail Media Networks." 1,669 US digital shoppers were surveyed online during March 2023. All respondents identified themselves as having shopped for products via retail media network ads.
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