Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Browse our upcoming and past webinars and other events.
Learn More
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More

Sam’s Club’s retail media platform adds real-time attribution for online and offline sales

This article was written with the assistance of GPT-3.

The news: Sam’s Club rolled out closed-loop attribution for both online and offline sales via the launch of its Member Access Platform (MAP).

  • The platform enables advertisers to connect search and sponsored product ads to in-club purchases, making it one of the first retail media platforms to enable advertisers to see how specific ads drove specific revenues.
  • In-club attribution is currently available for all Sam's Club advertisers with live sponsored product campaigns.

What’s notable about MAP: Traditional in-store attribution methods rely on loyalty card purchases or panel data, which do not encompass all consumer purchase behavior.

  • That stands in sharp contrast to MAP, which provides real-time transaction data thanks to Sam’s Club’s unique knowledge about its members that enables it to eliminate the need for extrapolation or panel estimates.
  • Those data enable advertisers to make more informed decisions about their advertising campaigns, including consumers’ purchase motivations across channels.
  • Those insights have reportedly led to an average increase of nearly 30% in overall return on ad spend (ROAS) for Sam's Club MAP advertisers.

Analyst take: Sam’s Club is leveraging its deep understanding of its members to deliver what advertisers have long seen as a holy grail: closed-loop attribution.

  • The platform should make advertising far more efficient as it promises to eliminate much of the guesswork that advertisers do to understand which ads drive which consumers to buy.