The news: Samsung unveiled three new phones and three tablets with incrementally upgraded features at its Unpacked event yesterday, but its announcement of a slew of partnerships across apps, products, and services is what will give its devices a competitive edge.
More on this: While there were no breakthrough innovations at this year’s Unpacked, the leading smartphone maker did upgrade its Galaxy S22 phones and Galaxy Tab 8 tablets with more professional features—including interoperability with Microsoft Windows 11— as well as advanced functionality in apps like Snap and YouTube.
The big takeaway: Samsung focusing on improving the hardware of its devices while relying on partnerships to add deeper functionality can go a long way in securing user loyalty tied to apps and experiences rather than devices, which now seem all too similar.
What’s next? Samsung’s open invitation to collaborate and co-develop experiences for its devices could go a long way in security, user loyalty, and valuable industry partnerships. Those relationships could continue to fill software gaps while giving partners an established hardware platform to develop their solutions on.
11 Times SquareNew York, NY 100361-800-405-0844