The news: Samsung partnered with virtual primary care provider HealthTap to offer telehealth visits on its smart TVs.
How we got here: Samsung and global rival LG Corp. have been focused on delivering smart TV technology to hospitals and health systems.
Why this matters: Consumers are already attuned to using telehealth on desktops and mobile devices. But TVs are ubiquitous in US households.
The bigger picture: More and more care options are shifting to the home as providers and insurers shift to value-based care models and look for the most cost-effective venue to deliver care.
Boomers and the silent generation are already using telehealth, per Kantar MARS data shared with us.
Our take: The senior population is an easy target for smart TV telehealth programs, as people age 65+ spend an average of 5.18 hours a day watching TV, per Insider Intelligence—more than any other age group. But the convenience won’t be lost on younger adults, particularly multigenerational households where time is short and care may be hard to access.
This article originally appeared in Insider Intelligence's Digital Health Briefing—a daily recap of top stories reshaping the healthcare industry. Subscribe to have more hard-hitting takeaways delivered to your inbox daily.
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